Facebook, Twitter, and YouTube provide excellent methods to building a company's brand and delivering their

key message to the mass audience. But unlike television and radio, the audience can talk back. Before,

feedback was hardly ever given back to a company as quick as it is done today. Customers can comment on a soda

company's fan page as soon as they drink the new flavor soda. Athletes can tweet their opinion on a pair of

Nike's right after their first practice in those shoes.

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Facebook, Twitter, and YouTube provide excellent methods to building a company's brand and delivering their

key message to the mass audience. But unlike television and radio, the audience can talk back. Before,

feedback was hardly ever given back to a company as quick as it is done today. Customers can comment on a soda

company's fan page as soon as they drink the new flavor soda. Athletes can tweet their opinion on a pair of

Nike's right after their first practice in those shoes.

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