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They can and do manually change their search results. They can and do manually put whoever they want at number one: regardless of what they have said in the past. Genuine UGG Boots Sale
Do not trust Udi Manber.
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:
This is not nitpicking: they have the capability and they have used it. They have used it more than for legality or for spam, they used it at the very least for their recent PR stunt.
‘At Google we do not manually change results. For example UGG Bailey Button Triplet Sale Canada Goose Chilliwack Parka Sale, if we find for a particular query that result No. 4 should be result No. 1 Ugg Classic Tall Sale UGG Bailey Button Triplet 1873, we do not have the capability to manually change it. We made that decision not to put that capability in the algorithm—we have to go and actually change the algorithm.”
“We created about 100 “synthetic queries”—queries that you would never expect a user to type, such as [hiybbprqag]. As a one-time experiment Canada Goose Chilliwack Parka, for each synthetic query we inserted as Google’s top result a unique (real) webpage which had nothing to do with the query. Below is an example:”
There is no way to reconcile those two statements. If Google sees someone at number 4 that they want at number 1, they can remove the number 4 result with their manual spam filter Bailey Button Triplet, and then manually insert it to number 1.
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This is on par with “Read My Lips UGG Highkoo Boots Cheap Cheap Classic Short UGGs, No new Taxes”
DO NOT TRUST GOOGLE. UGG Roxy
They are bold face liars.
They lied. They were caught.
Do not trust Matt Cutts.
Contrast that with the story from 2 days ago from the official Google Blog:
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