November 23, 2010 , a 4-day 15th Humen International Fashion Fair ended , as the delivery of this service at Humen the new face of international exhibitors K will introduce a new brand of the clothing concept & mdash ; - car culture clothing .
According to the K brand general manager Tang Weiping introduced , in order to highlight the brand 's characteristics as a car culture clothing , in the service delivery at its booth into the car culture will shape them . First , the shape was a trapezoid , its design concept from the car's chassis to strengthen the system , that is generally trapezoidal chassis reinforcement will be the installation of the balance bar converse chuck taylors, which also implies the development of K brand as the keystone of the rod as a solid firm , sustained for long. At the same time , the booth will also showcase a variety of cars on the elements , such as a group dressed in racing suits
It is understood , K Kay card is sent in Dongguan 's men's apparel brand , is active in a number of cutting-edge field of Humen clothing designer and have had many years of experience in marketing mulberry hobo mulberry alexa, sales and marketing staff co-founded, the brand name of the treasures from the United States racing , world famous automobile drift master KENBLOCK the first letter of the name . Represents the passion spyder kids jacket, forge ahead with speed.
K brand to the age of 25 - 45 years old customers as the main target consumer group LV Belts, the elite team they belong to , love , love life , love nature , adventurous stimulation, keen on driving pleasure . Target consumer group has a lot of commonality - confident , young and love of freedom , the pursuit of sports and fashion as a lifestyle .
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