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The Abercrombie & Fitch clothing retail market is one of the most fiercely competitive industries within the UK economy. In order for companies to stay ahead, they must look for ways in which they can offer an outstanding product or service.
One way in which these companies are achieving the latter is through their choice of purchase location. Independents, chain stores,Abercrombie UK, fashion multiples and sports shops are currently characterizing the clothing and apparel industry. Beside this, the choice of location is usually linked to certain age groups. For instance, fashion multiples are normally associated with younger shoppers while departmental stores may be open to a wider variety of shoppers. In the latter mentioned outlets, men are penetrated a little more than women except for a few exceptions. There are certain scenarios that seem to be lacking a competitive edge within this industry. For instance, the use of traditional mail catalogues is slowly becoming outdated owing to the fact that these catalogues are printed quite early in the season. Therefore, such methods cannot be able to accommodate the changes in prices synonymous with prevailing business conditions.
The Abercrombie & Fitch clothing and apparel industry in UK is increasingly becoming open to intrusion by external operators because of the fact that mot established clothing brands are venturing into other products. Abercrombie and Fitch may have to contend with the fact that mid market retailers are increasingly going to be sidelined. This is largely because brand awareness is an important factor in this industry. Certain types of clothes are now being associated with certain companies. For instance, in order to purchase jeans consumers will go to company ‘A’. In order to buy ports shoes, purchasers will go to company ‘B’. Consequently,Abercrombie And Fitch, such established brands are likely to maintain sales since they are firmly established. Retail companies trying to make it in the industry may not be able to do very well.
Lastly, the United Kingdom clothing market is fast becoming one characterized by extremes. Exclusive designer stores are placed in one line of the industry. On the other hand,burberry écharpe, there are discount stores to cater for the lower end of the market. The mid market retailers are finding it highly difficult to curve out a place within the retail industry. An example of a company that had to close down because of the latter issue was Christian Audigier. It is also particularly interesting to note that a number of large supermarkets or retail chains are now offering clothing and examples here include Tesco Plc and Ads. Such companies are all worth considering when doing business within this industry.
Tags: Abercrombie & Fitch clothing, clothing market, industry, UK
